Consumer and sensory insight

Consumers are the life-blood of the food and drinks industry and must be at the heart of innovation and new product development. They are your ultimate judge and will inevitably decide whether your brand blossoms or wilts. Your consumer insight should provide clear direction, confidence in decision-making and enable you to serve winning products to the market at the right time.

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Our services

Brand Protect: Consumer-led product evolutionbob投注平台
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Enabling Marketing and R&D professionals to grow volume or value share of existing product propositions by giving clear recommendations from sensory product characterisation, qualitative consumer insight and quantitative consumer product testing.

Brand Stretch: Consumer-led concept & new product developmentbob投注平台
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Enabling NPD, Brand and Marketing professionals to identify and qualify opportunity areas, as well as new product and packaging propositions most likely to deliver success in new categories, markets or brand re-positioning efforts.

Margin Optimisation: Consumer-led quality & cost managementbob投注平台
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Enabling Quality, R&D and Brand Managers to optimise margins without compromising consumer experience by providing robust consumer and sensory insight focussed on consumer priorities.

Disrupt: Consumer-led innovationbob投注平台
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Qualitative and quantitative consumer insight, enabling innovators to understand the consumer view of a new technology, ingredient or early-stage product concept to inform implementation strategies.

We believe the secret to great consumer research is having a focussed, flexible programme that integrates sensory, R&D and regulatory expertise, ensuring not only that you get superior insight, but actionable and pragmatic recommendations that make your journey to market a smooth one.

Latest insights

What does Brexit mean for the Food and Beverage Industry?

Download the slides here bob投注平台 Please continue to use your helpline hours to get in touch with any challenges you face...

01 March 2019

What you need to know: using cannabis or its derivatives in a food and drink product

Here at Leatherhead Food Research, our Regulatory department has been monitoring the recent developments occurring within...

12 February 2019

Brexit uncertainty cause for concern for regulating EU food safety

Events relating to the decision made by UK citizens in 2016 to leave the EU have dominated British politics over recent...

19 March 2019

About bob下载地址 Group

bob下载地址 Group offers independent advisory and leading-edge product development services focused on science and technology initiatives. Its specialist companies Sagentia, Oakland Innovation, OTM Consulting, Leatherhead Food Research, TSG Consulting and Frontier Smart Technologies collaborate closely with their clients in key vertical markets to deliver clear returns on technology and R&D investments.